Prometheus 6

I went to the Scientific American website to find a specific thing (which I did) but there's these cool articles just laying around the place like magazines scattered on the floor.

Why are lightning bolts jagged instead of straight?
Chimps Found to Conform to Cultural Norms

and my favorite...

Americans and Chinese Differ in Their World View--Literally

A study of Chinese and American students has found that the two groups looked at scenes in photographs in distinct ways. The findings indicate that previously observed cultural differences in judgment and memory between East Asians and North Americans derive from differences in what they actually see.

There is a growing body of evidence to suggest that whereas North Americans tend to be more analytic when evaluating a scenario, fixating on the focal object, East Asians are generally more holistic, giving more consideration to the context. Researchers have not known, however, whether these differences originate during the encoding, retrieval, or mental comparison stages of perceptual-cognitive processing, or whether they might even be the result of reporting bias.