Prometheus 6

Peter Daou has done a good analysis of how blogs fit into the political and media environments.

Looking at the political landscape, one proposition seems unambiguous: blog power on both the right and left is a function of the relationship of the netroots to the media and the political establishment. Forming a triangle of blogs, media, and the political establishment is an essential step in creating the kind of sea change we’ve seen in the aftermath of Hurricane Katrina.

Simply put, without the participation of the media and the political establishment, the netroots alone cannot generate the critical mass necessary to alter or create conventional wisdom.

...The power of the triangle has been demonstrated again and again: Josh Marshall and social security, Steve Clemons and the Bolton nomination (the recess appointment was emblematic of Bolton’s defeat, not his victory), rightwing bloggers and Eason Jordan, rightwing bloggers and Dick Durbin, progressive bloggers and Jeff Gannon, and so on. In each of these cases, and to varying degrees, bloggers, the media, and senior elected officials played a role in pushing a story and influencing public perceptions. To understand what happens when the online community is on its own, look no further than electronic voting. The progressive netroots has been hammering away at this for years, but the media and the political establishment is largely mute. Traction = Zero. The conventional wisdom puts it squarely in the realm of conspiracy theories.

Should we conclude, then, that the inability of bloggers on the left and right to alter or create conventional wisdom means that they have negligible political clout? If the netroots can’t change CW without the mass media and the political establishment, and if the mass media and the political establishment can change CW without the netroots (which seems undeniable), then isn’t the blog world a relatively powerless echo chamber? The answer, of course, is no.