Prometheus 6

Because of revenue, of course.  

Drop in Ad Revenue Raises Tough Questions for Newspapers 

Lauren Rich Fine, a media analyst for Merrill Lynch, cautioned in her analysis of McClatchy’s February numbers not to “overreact to just one month of poor performance.� Nonetheless, she said, McClatchy’s problems were “just starting.� She cited the stark comparison between California’s hot real estate market last February, when revenue from classified real estate ads was up 48 percent, and its weaker market this February, when that revenue was down 20 percent.

Mark Fratrik, an economist at BIA Financial Network, said the February results were “not a blip on the screen.�

“It’s fundamental, what’s going on with newspapers,� he said. “The younger groups, the most desired demographics, are just not reading them. They aren’t listening to traditional radio either, but I tell radio broadcasters that they’re lucky not to be in newspapers.�

Yeah, revenue is how we decide everything in the USofA.

We need Black media. We need our whisper line back.