Last night at the Digital Life preview a Mattel rep--who, just to make the conversation extra surreal, actually looked sort of like Barbie--told me that in the first 60 days of its existence, the new online virtual world Barbie Girls has signed up three million members, and they're adding new ones at the rate of 50,000 a day.
Just for reference, it took Second Life 3 years to reach 1 million members.
Access to the world is free, the dolls that get you in-game pets and other goodies are not, and the whole shebang is still in beta.
Delicious
Digg
Reddit
Newsvine
Furl
Google
Yahoo
