...because Slashdot informed me of this lovely patent application.
An advertising framework registers context data sources and advertising display clients from a variety of resources on a local computer. The ad framework may then receive context data and display triggers from the registered context data sources. The context data and display triggers may be processed and an advertising request generated and sent to an external advertising source. Non-advertising content may also be supported. When a targeted advertisement is received in response, a display manager may send the ad to an appropriate display client. When the ad has been presented a the advertising framework will communicate to the advertising supplier who may apportion and credit advertising revenue to the participating parties.
Change every occurance of 'may' to 'will.'
I don't want the ability to have advertisements served to me embedded in my operating system. Especially when they say up front "non-advertising content may also be supported". I don't trust them that much.
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