Prometheus 6

HAH!. Who am I kidding? You think Black vs BlackCon gets ugly, try mainstream feminist vs GLBT feminist.

When asked about the types of information they get from blogs, 65% said they get opinions, while 39% get news and 38% get entertainment. About one in three people read gossip on blog websites while only 2% use blogs to catch upon news about family and friends.

I dare say that's about the reverse of what blogs were originally conceived to be.

Loyalty to specific blogs is also fairly strong with 46% of blog readers saying that they visit the same blogs regularly versus 54% who instead usually surf for new and different ones.

Survey: more women blogging than men as blogs hit mainstream
Posted By John Pospisil On August 30, 2007 @ 11:35 am

The blogosphere has hit the mainstream, according to a new survey, which reveals that 80% of Americans know what a blog is, 50% regularly visit blogs, and 8% publish their own blog.

The survey also revealed that more women than men are bloggers, with 20% of American women who have visited blogs having their own versus 14 % of men.

The Synovate/Marketing Daily survey was conducted online with 1,000 adults in the US using Synovate eNation from July 30 to August 1.

"Because anyone can start one anytime, blogs are not necessarily seen as legitimate information sources despite the fact that some bloggers are experts in their area," said Tom Mularz, senior vice president at Synovate.

"However, as their prominence andinfluence continues to rise, this could certainly change."

When asked about the types of information they get from blogs, 65% said they get opinions, while 39% get news and 38% get entertainment. About one in three people read gossip on blog websites while only 2% use blogs to catch upon news about family and friends.

Loyalty to specific blogs is also fairly strong with 46% of blog readers saying that they visit the same blogs regularly versus 54% who instead usually surf for new and different ones.

Awareness blogs strongly correlates to age, with younger people being much more active.

Nearly 90% of those aged 25 to 34 know what a blog is, compared to just 65% of those aged 65 and over. Similarly, 78% of those aged 18 to 24 who are aware of blogs say they have visited a blog, compared to only 45% of older Americans.

As blogs have gained in popularity, so has the frequency with which they're read.

Though the majority of blog readers (39%) view them less than once a month, another 28% visit them monthly, 15% visit them daily and 5% read them several times a day.