Although voters and the media look favorably upon a positive campaign message, and Clinton is acutely conscious that too much negativity and too many personal attacks will hurt her party in November, a positive message is simply not enough to alter the race at this point.
And the Democratic victory in November simply isn't as important as a Clinton victory in the primaries.
Feh.
New Strategy for Clinton
By Douglas E. Schoen
Wednesday, April 16, 2008; A15
Hillary Clinton took an important step Monday toward winning the Democratic nomination by launching an ad targeting Barack Obama's recent comments about working-class voters clinging to "guns or religion." The ad is a marked change from her recent determination to use a positive message until the Democratic convention, but for Clinton to capture the nomination she needs to completely abandon her positive campaign and continue to hammer away at Obama.
Clinton has provided a compelling case for her candidacy thus far. After all, the superdelegates have the power to end the Democratic contest now and have chosen to wait. At the very least, Clinton has created enough doubts about Obama and his electability to have earned a chance to compete in the next handful of primaries. But Clinton will almost certainly lose the pledged delegate count and the popular vote. To capture the nomination despite these facts she must convince the superdelegates that she is the only candidate who can win against John McCain in November.
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