Prometheus 6

Did something happen between 2003, when Tommy Chong started a nine-month stint in federal prison for selling a mail-order water pipe, and the June THC Expo, when he stood signing autographs and shaking hands, barely a roach clip's throw from row upon row of swirling glass pipes, smoking devices with octopus-like tentacles, whirring motors and price tags as high as $800?

..."The people who are making movies and television shows, from the scriptwriters to the director and the producers -- a very large chunk of those are probably people who grew up not only much more comfortable with marijuana's presence in society, but probably as consumers themselves of it.

"As a result," Thompson said, "it's almost switched with alcohol. Think back to Dean Martin and Foster Brooks -- their whole comedy act was the fact that they were in the bag -- that now is seen a lot less often. The stoner is the new drunk."

Marijuana's new high life
Cannabis is moving into the mainstream, with fashion, films, TV and politicians acknowledging it's here to stay.
By Adam Tschorn
August 30, 2009

In June, an estimated 25,000 people attended the inaugural THC Expo hemp and art show in downtown Los Angeles, an event that pumped hundreds of thousands of dollars into the local economy -- including a $22,400 payment directly to the city of Los Angeles for use of its convention center.

Barneys New York in Beverly Hills is celebrating the Woodstock spirit by selling $78 "Hashish" candles in Jonathan Adler pots with bas-relief marijuana leaves; Hickey offers $75 linen pocket squares or $120 custom polo shirts bearing the five-part leaf; and French designer Lucien Pellat-Finet is serving up white-gold and diamond custom pot-leaf-emblazoned wristwatches for $49,000 and belt buckles for $56,000.

Earlier this year, Season 5 of Showtime's "Weeds" kicked off with promotional materials plastered on bus shelters, buses and billboards throughout the city. Last year, just across from the tourist-packed Farmers Market at 3rd Street and Fairfax Avenue, a "Pineapple Express" billboard belched faux pot smoke into the air. Even the '70s slacker-stoner comedy duo Cheech and Chong are back. After recently concluding an international tour, they say they are working on another movie, voicing an animated version of themselves and even batting around the idea of staging a Cheech and Chong Broadway musical.

After decades of bubbling up around the edges of so-called civilized society, marijuana seems to be marching mainstream at a fairly rapid pace. At least in urban areas such as Los Angeles, cannabis culture is coming out of the closet.

At fashion-insider parties, joints are passed nearly as freely as hors d'oeuvres. Traces of the acrid smoke waft from restaurant patios, car windows and passing pedestrians on the city streets -- in broad daylight. Even the art of name-dropping in casual conversation -- once limited to celebrity sightings and designer shoe purchases -- now includes the occasional boast of recently discovered weed strains such as "Strawberry Cough" and "Purple Kush."