Feel their pain, group tells those who eat fish
By David Crary, Associated Press | November 17, 2004
NEW YORK -- Touting tofu chowder and vegetarian sushi as alternatives, animal-rights activists have launched a novel campaign arguing that fish -- contrary to stereotype -- are intelligent, sensitive animals no more deserving of being eaten than a pet dog or cat.
Called the Fish Empathy Project, the campaign reflects a strategy shift by People for the Ethical Treatment of Animals as it challenges a diet component widely viewed as nutritious and uncontroversial.
"No one would ever put a hook through a dog's or cat's mouth," said Bruce Friedrich, PETA's director of vegan outreach. "Once people start to understand that fish, although they come in different packaging, are just as intelligent, they'll stop eating them."
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