Prometheus 6

You probably had no idea it was this easy to manipulate humans.

Maybe I was, in other words, the subject of experiments like those just completed by a team of psychologists from UC Irvine, whereby researchers figured out ways to subtly manipulate the minds of happily naive subjects so as to actually implant -- wait for it -- positive or negative food associations. False memories. Bogus likings. A distaste for strawberry ice cream and a deep love of asparagus. And so forth.

This is true. This just happened. And the reason they did it? Get this -- they did it, ostensibly, to help people diet. Right.