Prometheus 6

Tim Wildmon, president of the American Family Assn., said he was delighted with the revenue from "War on Christmas" merchandise, which supplemented the ministry's $13-million annual budget. All 500,000 buttons and 125,000 magnets were sold out by early December. "It was very successful for us," Wildmon said.

'War on Christmas' has a new jingle: money
Christian groups raise funds as they sell items to counter a perceived assault on the holiday. By Stephanie Simon
Times Staff Writer
4:16 AM PST, December 23, 2006

The "War on Christmas" has never been so profitable.