Prometheus 6

Africa in the new millennium: Interrogating Barbie democracy
Francis B. Nyamnjoh (2007-07-04)

Inspired by the market logic, the world is currently hostage to a stifling vision of democracy informed by a very narrow idea of what it is to be beautiful, healthy, successful and free. Nowhere is this better exemplified than in the colossal investment that consumer capitalism has made in slimness, the greatest icon of which is Barbie. This image is made and sold aggressively around the world by global consumer and entertainment media to be consumed as the ideal to which all must aspire, if they are to attain the good life. Francis Nyamnjoh assesses the lessons Africa has learned from the implementation of Barbie democracy and examines alternatives to the market model for Africa.