Prometheus 6

Social Search
A new website will offer personalized search results based on the user's social network.
By Erica Naone

People are flocking to online social networks. Facebook, for example, claims an average of 250,000 new registrations per day. But companies are still hunting for ways to make these networks more useful--and profitable. In the past year, Facebook has introduced new services aimed at taking advantage of users' online contacts (see "Building onto Facebook's Platform"), and Yahoo announced plans for an e-mail service that shares data with social-networking sites. (See "Yahoo's Plan for a Smarter In-Box.") Now a company called Delver, which presented at Demo earlier this week, is working on a search engine that uses social-network data to return personalized results from the larger Web.