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Prometheus 6

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Consumption is a great American tradition now?

"You are talking about combining the great American traditions of religion and consumption.''

''You drink it, and you just feel like you are in church''

sigh

Maybe I should give up. 

Holy water aims to quench thirst of body and soul
By AUDRA D.S. BURCH

The instructions are simple: Read the Prayer . . / Drink the Water . . . / Believe in God! / Believe in Yourself!

Spiritual Water, the faith-inspired venture of two Sunrise businessmen, offers its drinkers clearer focus, positive thinking and connection to a higher power.

The 11 bottles in the company's collection bear prayers and impressively detailed images of Jesus Christ, St. Michael and the Virgin Mary. Spiritual Water joins a broad slice of feel-good products -- Testamint, Bible Gum and other bottled holy waters -- emerging at the intersection of religion and commerce, entrepreneurship and pop culture.

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