Prometheus 6

His bottle labels follow a long tradition of exploiting the town's name. Even city officials do it.

A sign posted on the way out of town reads, "Temporarily Out of Weed," while another says "100 Percent Pure Weed." Dillmann noted those examples in an appeal letter he sent to the alcohol bureau.

Once, Dillmann said, his wife, a former teacher, was delayed on a field trip to San Francisco as tourists clamored to pose next to the school bus, which said "Weed High."

Come on...laugh.

Drug references on alcoholic beverages were banned in 1994, agency spokesman Art Resnick said.

"We protect consumers of alcohol beverages against misleading advertising and labeling," he said.

Dude, we know the difference between beer and weed. Weed is this town in California.

Brewer ordered not to use ‘Legal Weed’ caps
Says it’s just a play on where he makes beer; regulators call it misleading
The Associated Press
updated 9:25 p.m. ET April 23, 2008

SACRAMENTO, Calif. - Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the Northern California town where he brews his beer — Weed.

Federal alcohol regulators thought differently. They have ordered Dillmann to stop selling beer bottles with caps that say "Try Legal Weed."