Prometheus 6

Our Brains on Marketing: Scans Show Why We Like New Things
New study may explain why marketers are able to exploit our sense of adventure and fascination with things we perceive as fresh
By Nikhil Swaminathan

We know not to judge a book by its cover—but new research shows that may be exactly what we do.

Scientists have discovered that novel objects perk up the reward system of our brains, indicating our sense of adventure—exploring or learning something new—may be just as tempting as cash and other prizes in the choices we make. Researchers say the finding may explain why marketers are able to bolster sagging sales by simply repackaging old products.