Prometheus 6

At the moment, there is a way of filtering AVG traffic from log files. But it's unclear whether this method would bag legitimate traffic as well. And Thompson suggests that - in the name of high security - AVG may make changes that prevent such filtering.

That could destroy web analytics as we know it.

"A situation like this where there is in effect false traffic, where something is generating what is bogus data, leads to wrong budget decisions and marketing activities," says Barry Parshall, director of product management at WebTrends, a popular web analytics firm. "I completely get the value proposition [of LinkScanner], but it would be responsible of them to identify themselves, with agent code or whatever it might be, so legitimate businesses can serve their customers properly."

AVG scanner blasts internet with fake traffic
By Cade Metz in San Francisco
Published Friday 13th June 2008 20:05 GMT

Exclusive Early last month, webmasters here at The Reg noticed an unexpected spike in our site traffic. Suddenly, we had far more readers than ever before, and they were reading at a record clip. Visits actually doubled on certain landing pages, and more than a few ho-hum stories attracted an audience worthy of a Pulitzer Prize winner. Or so it seemed.

As it turns out, much of this traffic was driven by the new malware scanner from AVG Technologies.