You ever have on of those days
Where you just don't feel political? Yeah, Bush put his foot in his mouth. Yeah, Luskin's people sent Atrios a toothless threat. Yeah, Conservatives are complaining that the Democratic candidates haven't given a detailed plan on Iraq when they ain't the ones that was supposed to have one in advance.
So what do you want from me?
I'm thinking psychological recently. I need a refresher reading of Positioning: The Battle For Your Mind.
People who depend on communication for their livelihood know the necessity of oversimplification.
Let's say you are meeting with a politician whom you are trying to get elected. In the first 5 minutes, you'll learn more about your political product than the average voter is going to learn about that person in the next 5 years.
Since so little material about your candidate is ever going to get into the mind of the voter, your job is really not a "communication" project in the ordinary sense of the word.
It's a selection project.You have to select the material that has the best chance of getting through.
This will help me think about how to frame stuff for the upcoming election…for which I WILL be political, whether I feel like it or not.
